Search Results for: Handbook Of Research Methods In Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyda

Qualitative consumer psychological research is central to understanding consumers and produces veracious consumer insights. However, no study guide format book