Search Results for: Handbook Of Research On Effective Advertising Strategies In The Social Media Age

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of medi

The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information over

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have