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Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the p
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This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media
Handbook of Research on Smart Technology Applications in the Tourism Industry
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In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This include
Handbook of Research on Global Hospitality and Tourism Management
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The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling a
Social Media in Travel, Tourism and Hospitality
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Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris