Identity Designed

Identity Designed
Author :
Publisher : Rockport Publishers
Total Pages : 291
Release :
ISBN-10 : 9781631595943
ISBN-13 : 1631595946
Rating : 4/5 (43 Downloads)

Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.


Identity Designed Related Books

Identity Designed
Language: en
Pages: 291
Authors: David Airey
Categories: Design
Type: BOOK - Published: 2019-01-22 - Publisher: Rockport Publishers

DOWNLOAD EBOOK

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed
Designing Brand Identity
Language: en
Pages: 338
Authors: Alina Wheeler
Categories: Design
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
Identity and Strategy
Language: en
Pages: 251
Authors: Olaf G. Rughase
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This book exemplifies one of the most complete and rigorous examples of scholarship relative to its subject matter that I have ever seen. Russell L. Ackoff, Uni
Identity's Strategy
Language: en
Pages: 236
Authors: Dana Anderson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007 - Publisher: Univ of South Carolina Press

DOWNLOAD EBOOK

This work is an investigation into the persuasive techniques inherent in presentations of identity. strategies involved in the expression of personal identity.
Designing Corporate Identity
Language: en
Pages: 170
Authors: Pat Matson Knapp
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Rockport Publishers

DOWNLOAD EBOOK

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.