Search Results for: Internal Marketing

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current rese

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying t

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. T

This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sect