Search Results for: International Marketing Management

"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread o

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a tru

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own exis