Search Results for: Key Behavioral Effects Of The Mass Media

This text provides empirical research on some of the most controversial media issues of our times. The first chapter investigates such issues as the effects of

"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in t

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. T

Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. A

Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention a