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"Your personal brand exists - whether you like it or not. Today, smart business professionals are taking control and deliberately crafting a compelling and auth
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You can write a book-anyone can. But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fac
Launch
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Type: BOOK - Published: 2011-05-23 - Publisher: John Wiley & Sons

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If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on
Nobody Knows You
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The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a com
Perfectly Confident
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An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is