Search Results for: Lead Markets In Age Based Innovations

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead marke

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead marke

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years I

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative beha