Search Results for: Linking Corporate Social Responsibility Brand Activism And Corporate Reputation

This introductory textbook explores the key issues in global business in corporate social responsibility.

The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intrica

What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as th

Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the soci

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co