Download or read book Loose Leaf for M: Marketing written by Dhruv Grewal, Professor and published by McGraw-Hill Education. This book was released on 2020-01-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by which we understand and reach customers. M: Marketing 7e reflects this evolution with substantive revisions, new sections, and new models throughout. Every fact and exhibit have been checked and updated where appropriate. 90 percent of the chapter openers are new and 60 percent of the informational boxes are new.