Search Results for: Managing Public Relations And Brand Image Through Social Media

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Afr

In today's competitive business landscape, having a strong public image is crucial for success. Whether you're a small startup or a large corporation, effective