Search Results for: Managing Your Promotional Marketing Plan

Finding the right way to approach your audience is vitally important to any promotional marketing plan. This book will show you how to set up you an effective a

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

According to Dr. Stephen Marcone, personal management is still the weakest link in a music business that operates by fragmenting its product. This comprehensive

Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole.