Search Results for: Marketing Decision Making

Marketing Decision Making and the Management of Pricing

Marketing Decision Making and the Management of Pricing
Author :
Publisher : IGI Global
Total Pages : 274
Release :
ISBN-10 : 9781466640955
ISBN-13 : 1466640952
Rating : 4/5 (55 Downloads)
DOWNLOAD EBOOK
Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.


Marketing Decision Making and the Management of Pricing Related Books

Marketing Decision Making and the Management of Pricing
Language: en
Pages: 274

Marketing Decision Making and the Management of Pricing

Authors: Rajagopal
Categories: Business & Economics
Type: BOOK - Published: 2013-05-31 - Publisher: IGI Global

DOWNLOAD EBOOK

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leade
Marketing Decision Making: a Model Building Approach
Language: en
Pages: 744

Marketing Decision Making: a Model Building Approach

Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 1971 - Publisher: Holt McDougal

DOWNLOAD EBOOK

Strategic Marketing
Language: en
Pages: 364

Strategic Marketing

Authors: Peter W. Reed
Categories: Marketing
Type: BOOK - Published: 2010 - Publisher:

DOWNLOAD EBOOK

This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro
Handbook of Marketing Decision Models
Language: en
Pages: 621

Handbook of Marketing Decision Models

Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2008-09-05 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol
Understanding Consumer Decision Making
Language: en
Pages: 463

Understanding Consumer Decision Making

Authors: Thomas J. Reynolds
Categories: Business & Economics
Type: BOOK - Published: 2001-05 - Publisher: Psychology Press

DOWNLOAD EBOOK

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res