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El presente volumen incluye los contenidos fundamentales para la impartición del programa docente “Marketing digital“. El material se ha diseñado para ser

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to h

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have chan

This first volume of the three-volume set (CCIS 1193, CCIS 1194, and CCIS 1195) constitutes the refereed proceedings of the First International Conference on Ap