Search Results for: Marketing Public Policy

Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All publi

Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy a

This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci