Search Results for: Marketplace Behaviour Of Malaysian Consumers

Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating th

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p

ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice