Search Results for: Measuring Country Image

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identit

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, soc

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overvi

"This work is a product of the staff of The World Bank with external contributions"--T.p. verso.