Download or read book Media and Child Development (Vol. 2) written by Dr. M. Rajakumar & Dr. A. Selvaraj and published by Lulu.com. This book was released on 2019-03-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A parallel but much smaller body of research has focused on whether, and under what conditions,there may be prosocial outcomes of media use.Over the years, various theories have sought to explain short- and long-termeffects of exposure on viewers' attitudes and behaviors. Although most were developed within the context of media violence research, they also help explain effects of other types of content and predict other outcomes besides physical violence. The founding fathers of our constitution have provided series of specific safeguards for the human resources development in the country. The Directive Principles of State Policy have laid emphasison child development. There is a phenomenal growth of mass media, social media including television all over the globe. A new generation of children has grown up with media exposure in modern society.