Search Results for: Multimodal Argumentation And Rhetoric In Media Genres

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and imag

Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac

This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been

This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to w