Search Results for: Museum Marketization

This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global expe

Focusing on how museums prioritize and produce content, Hip Heritage demonstrates how economic issues play an ever-larger role in determining how cultural herit

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from

The title of this book is intended to be an honest one, far from exaggerated phrases and empty meanings. Three words, a preposition, and a coordinating conjunct

Financial Management in Museums considers sustainable and innovative solutions to current museum financial challenges by analyzing the many changes and pressure