Download or read book Myths and Brands in Vocational Education written by Anja Heikkinen and published by Cambridge Scholars Publishing. This book was released on 2015-09-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments.