Download or read book New Directions in Attitude Measurement written by Dagmar Krebs and published by . This book was released on 1993 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compendium of the theories and methods of measuring attitudes, as used by social scientists and psychologists, politicians, educators, market analysts, and others. Covers attitudes about things as well as about behavior, structural determinants and their quantitative contribution to the explained variance of attitudes, measurement and theoretical models for scaling, statistical techniques, and the effects of response sets. Annotation copyright by Book News, Inc., Portland, OR