Search Results for: Overpromise And Overdeliver

Overpromise and Overdeliver

Overpromise and Overdeliver
Author :
Publisher : Penguin
Total Pages : 242
Release :
ISBN-10 : 1591840619
ISBN-13 : 9781591840619
Rating : 4/5 (19 Downloads)
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Book Synopsis Overpromise and Overdeliver by : Rick Barrera

Download or read book Overpromise and Overdeliver written by Rick Barrera and published by Penguin. This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.


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The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like Ameri