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Personal Influence
Language: en
Pages: 435
Authors: Elihu Katz
Categories: Social Science
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipito
Personal Influence
Language: en
Pages: 385
Authors: Elihu Katz
Categories: Social Science
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipito
Personal Influence, the Part Played by People in the Flow of Mass Communications
Language: en
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Type: BOOK - Published: 1964 - Publisher: Transaction Publishers

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A Monk Swimming
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In this “irresistible memoir that’s equal parts pathos and belly laughs,” the Irish American writer and actor shares stories from his first decade in the
The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis
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