Search Results for: Perspectives In Marketing Innovation And Strategy

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement i

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approa

Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design managem