Search Results for: Persuasion And Influence In American Life

A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics,

"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social m

The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors

For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition