Search Results for: Principles Of Advertising Imc

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dyn

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes

Everything communicates. Any action that a company takes will leave an impression on its consumers. "Integrated Marketing Communications" is about the coherent,