Search Results for: Principles Of Marketing Second Edition

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng

Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes

Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizatio