Search Results for: Product Innovation Management

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that c

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of inno

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new busines

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents

Offering a conceptual framework that integrates strategy, product, process and human resource research, this timely book interrogates these four critical and in