Search Results for: Promotional Cultures

Promotional Cultures

Promotional Cultures
Author :
Publisher : Polity
Total Pages : 262
Release :
ISBN-10 : 9780745639833
ISBN-13 : 0745639836
Rating : 4/5 (33 Downloads)
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Book Synopsis Promotional Cultures by : Aeron Davis

Download or read book Promotional Cultures written by Aeron Davis and published by Polity. This book was released on 2013-07-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.


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Promotional Cultures
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The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. B
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t
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"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.