Search Results for: Public Relations As A Creative Industry

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing withi

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativit

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwide. This enga

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with diffe

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastere