Research Methodology in Marketing

Research Methodology in Marketing
Author :
Publisher : Springer
Total Pages : 242
Release :
ISBN-10 : 9783030107949
ISBN-13 : 3030107949
Rating : 4/5 (49 Downloads)

Book Synopsis Research Methodology in Marketing by : Martin Eisend

Download or read book Research Methodology in Marketing written by Martin Eisend and published by Springer. This book was released on 2019-03-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.


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