Search Results for: Research That Scales

Handbook of Marketing Scales

Handbook of Marketing Scales
Author :
Publisher : SAGE
Total Pages : 568
Release :
ISBN-10 : 076191000X
ISBN-13 : 9780761910008
Rating : 4/5 (0X Downloads)
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Book Synopsis Handbook of Marketing Scales by : William O. Bearden

Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.


Handbook of Marketing Scales Related Books

Handbook of Marketing Scales
Language: en
Pages: 568

Handbook of Marketing Scales

Authors: William O. Bearden
Categories: Business & Economics
Type: BOOK - Published: 1999-11-12 - Publisher: SAGE

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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p
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Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture
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Most organizations fail to tap into the game–changing power of research. Research That Scales is the ultimate playbook for transforming your research practice
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Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand
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This book is a handbook for people who want to assure the use of reliable and valid questionnaires for collecting information about organizations. It significan