Related Books
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 1986-08-05 - Publisher: Praeger
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his prev
Language: en
Pages: 749
Pages: 749
Type: BOOK - Published: 2016-11-18 - Publisher: Taylor & Francis
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
Language: en
Pages: 197
Pages: 197
Type: BOOK - Published: 2020-10-01 - Publisher: Varna University of Management
The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its
Language: en
Pages: 251
Pages: 251
Type: BOOK - Published: 2020-08-13 - Publisher: Springer Nature
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept
Language: en
Pages: 388
Pages: 388
Type: BOOK - Published: 2014-11-05 - Publisher: Springer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc