Search Results for: Social Marketing Research For Global Public Health

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on so

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human comm

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the abi