Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing

Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing
Author :
Publisher : Walter de Gruyter GmbH & Co KG
Total Pages : 480
Release :
ISBN-10 : 9783110857245
ISBN-13 : 3110857243
Rating : 4/5 (45 Downloads)

Book Synopsis Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing by : Wolfgang J. Koschnick

Download or read book Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing written by Wolfgang J. Koschnick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-05-24 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".


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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke