Search Results for: Statistical Methods In E Commerce Research

This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economi

"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficul

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes

Due to the scale and complexity of data sets currently being collected in areas such as health, transportation, environmental science, engineering, information

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future f