Related Books
Language: en
Pages: 333
Pages: 333
Type: BOOK - Published: 2015-07-16 - Publisher: IGI Global
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2015 - Publisher: Business Science Reference
"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework of
Language: en
Pages: 317
Pages: 317
Type: BOOK - Published: 2022-06-24 - Publisher: IGI Global
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2015-03-31 - Publisher: IGI Global
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2015 - Publisher: Pearson Education
Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies