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Do corporate culture and leadership contribute to a firm's success? And if so, how? How can a company create and develop its corporate culture to compete succes
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The Fourth Factor
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Manage the 800 pound Gorilla- your corporate culture-or it will manage you Editorial Reviews "Culture matters. What Ford calls the fourth factor is at least as
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Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwe