Tatalog

Tatalog
Author :
Publisher : Penguin UK
Total Pages : 238
Release :
ISBN-10 : 9788184758702
ISBN-13 : 8184758707
Rating : 4/5 (02 Downloads)

Book Synopsis Tatalog by : Harish Bhat

Download or read book Tatalog written by Harish Bhat and published by Penguin UK. This book was released on 2014-07-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.


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