Search Results for: The 2009 Travel Tourism Market Research Handbook

The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly bei

The most comprehensive compilation of retail market data and analyses available in any reference source, this handbook includes year-end market data, discussion

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons