Search Results for: The Advertising Business

This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of Af

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerfu

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Ad