Search Results for: The Impact Of The Digital World On Management And Marketing

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and pra

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about co

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, inclu

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to m