Search Results for: The Marketers Guide To Public Relations

The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to th

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mi

Grow your nonprofit with tried and tested online and offline marketing techniques In the newly revised second edition of The Nonprofit Marketing Guide, CEO and