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This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Develop
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Type: BOOK - Published: 2012-11-28 - Publisher: John Wiley & Sons
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o
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Type: BOOK - Published: 2023-03-28 - Publisher: John Wiley & Sons
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Type: BOOK - Published: 2007-09-28 - Publisher: John Wiley & Sons
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA