Download or read book The Power of Why written by C. Richard Weylman and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.