The Social Media MBA in Practice

The Social Media MBA in Practice
Author :
Publisher : John Wiley & Sons
Total Pages : 199
Release :
ISBN-10 : 9781118524510
ISBN-13 : 1118524519
Rating : 4/5 (10 Downloads)

Book Synopsis The Social Media MBA in Practice by : Christer Holloman

Download or read book The Social Media MBA in Practice written by Christer Holloman and published by John Wiley & Sons. This book was released on 2013-10-09 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.


The Social Media MBA in Practice Related Books

The Social Media MBA in Practice
Language: en
Pages: 199
Authors: Christer Holloman
Categories: Business & Economics
Type: BOOK - Published: 2013-10-09 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed soc
The Social Media MBA
Language: en
Pages: 248
Authors: Christer Holloman
Categories: Business & Economics
Type: BOOK - Published: 2011-12-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current
Social Media Marketing for Business
Language: en
Pages: 249
Authors: Andrew Jenkins
Categories: Business & Economics
Type: BOOK - Published: 2022-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and
Marketing Innovation Strategies and Consumer Behavior
Language: en
Pages: 490
Authors: Barbosa, Belem
Categories: Business & Economics
Type: BOOK - Published: 2024-04-09 - Publisher: IGI Global

DOWNLOAD EBOOK

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving,
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1755
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

DOWNLOAD EBOOK

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies