Search Results for: Understanding Consumer Decision Making

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res

The fragmented information that consumers receive about the nutritional value and health risks associated with fish and shellfish can result in confusion or mis

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to dem

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the