Search Results for: Wine Positioning

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brand

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African comp

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be